Second Lease is a strategic concept developed under Bonne Route Auto to create a structured, professional, and transparent approach to selling second-hand trucks and vehicles. It focuses on quality assurance, trust, and efficiency, ensuring that every truck meets high standards before reaching buyers. This project required building a strong brand identity, implementing a clear sales strategy, and developing a powerful digital presence to position Second Lease as a key player in the used truck market. It was one of the most complex projects I’ve worked on, demanding a combination of branding, marketing, and strategic execution to ensure success.