Who is TRP and Bonne Route Auto?
In 2024, I had the opportunity to play a key role in the launch of Africa's largest TRP platform for truck after-sales services with Bonne Route Auto. To give you some context, TRP is a globally recognized brand that supplies multi-brand truck parts, known for their quality and compatibility across various truck models. Bonne Route Auto, the company I’m proud to be a part of, has been making waves in Morocco since 2016. Its not just a DAF used truck dealer—its the first and only in Morocco to offer comprehensive after-sales services for major truck brands like SCANIA, VOLVO, MERCEDES, and more, thanks to its partnership with TRP PARTS.
My Role
For the inauguration of this platform, I took the lead on the digital and visual strategy. My role wasn’t just about creating designs—it was about establishing a cohesive identity that would resonate with TRP’s standards while showcasing Bonne Route Auto’s Moroccan essence.
I coordinated everything from digital campaigns to on-ground visuals, ensuring each element reflected the event’s importance. Working on this launch, I focused on building a strategic message to communicate the platform’s unmatched service capabilities. I wanted attendees and the broader audience to see us not only as a service provider but as an essential partner in the logistics industry.
Visual Development and Brand Consistency
One of my main challenges was aligning with TRP’s brand communication manual while keeping Bonne Route Auto’s unique identity at the forefront. I knew each design element, from event invitations to business cards, had to embody both brands seamlessly.
Stationery and Branded Materials
developed a full set of branded materials, carefully balancing TRP’s strict guidelines with our visual language at Bonne Route Auto. I integrated TRP’s signature colors and typography with subtle Moroccan touches to keep our brand’s spirit alive.
Following TRP’s Brand Manual
Understanding TRP’s visual standards was crucial. From the logo placements to color codes, every detail mattered. My goal was to reflect TRP’s reliability while making sure the visuals still felt local and relevant to our audience.
Expressing Bonne Route Auto’s Identity
Bonne Route Auto’s identity is vibrant and deeply tied to Moroccan values, and I wanted that to shine through. I used fonts and motifs that align with our company’s character, creating a memorable and unified experience for all attendees.
The launch was a major success. The visual identity not only drew positive feedback but also established a stronger presence for both TRP and Bonne Route Auto in the minds of our clients and partners. The turnout, engagement, and excitement at the event exceeded expectations, reinforcing our leadership position in the Moroccan and African truck industries.
Your big idea deserves a big partner
More projects
