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Ocime is a handcrafted Moroccan footwear brand, dedicated to creating timeless, comfortable designs for everyday life. With no physical store, Ocime is fully online, bringing Moroccan craftsmanship directly to customers worldwide.
Ocime existed as a simple product line, without identity or direction. There was no brand story, no visual system, and no emotional connection with customers, making it invisible in the online market.
We built a complete visual identity and designed a fully online store for Ocime. Every detail, from the logo to the website, was crafted to express the brand’s simplicity, comfort, and authentic Moroccan spirit.
The website had to present Ocime in a strong and clear way, highlighting its identity, values, and the uniqueness of its offer as an online-only store.
The design needed to be modern and attractive, while strictly following Ocime’s visual identity guidelines to ensure brand consistency and recognition.
The site had to be extremely easy to navigate, optimizing the user journey to encourage maximum conversions and make the purchasing process simple and intuitive.
