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Zagharid is an online Moroccan platform that connects couples with trusted wedding service providers—such as decorators, caterers, photographers, and venues—helping them easily plan their wedding by city and category.
Zagharid lacked a clear brand strategy and suffered from poor vendor subscriptions. The platform had weak visual identity, no emotional connection with users, and struggled to differentiate itself in a growing online wedding market.
We created a full brand strategy (purpose, vision, positioning, archetype), redesigned the entire visual identity, and restructured communication to make the platform more trustworthy, aspirational, and user-focused—leading to improved engagement and brand clarity.
