Work
Work
A selection of brand strategy and identity projects across Morocco, North Africa, and international markets.
Zagharid Rebranding & Sales Funnel
Complete brand transformation, sales funnel redesign, and digital marketing strategy for a Moroccan wedding marketplace.
Clyra Task Manager – Product Strategy & Positioning
Free, open-source task management solution with financial tracking and KPI monitoring — designed for freelancers and individuals.
OCIME – Rebranding & Website Development
Strategic rebranding and digital redesign to modernize the brand while preserving trust and market equity.
Ecliptia – Luxury Fragrance Brand Development
Complete luxury fragrance brand development — from strategy and visual identity to packaging direction, e-commerce architecture, and marketing roadmap for a 2027 launch.
Orna Jewelry – Brand Strategy & Identity Development
Complete premium jewelry brand development — from brand strategy and visual identity to packaging direction, e-commerce architecture, and marketing foundation.
Gencos – Brand Strategy & Identity Development
Complete premium clothing brand development — from strategy and visual identity to packaging direction, e-commerce architecture, and marketing roadmap.
Africa's Largest TRP Platform — Kenitra Inauguration
Digital & visual strategy for the launch of Africa's largest TRP platform for truck after-sales services with Bonne Route Auto.
Bonne Route Auto – Brand Architecture & Strategic Expansion
Brand architecture structuring and strategic expansion for Bonne Route Auto — evolving from a single heavy-truck company into a structured ecosystem of specialized sub-brands.
Second Lease – Branding, Marketing, Website & Digitalisation
Strategic program under Bonne Route Auto providing high-quality DAF trucks with structured branding, marketing architecture, website development, and full digitalisation.
Meryem El Jazouli – Personal Brand & Book Launch
Personal brand strategy, visual identity, website redesign, and book launch marketing for a certified emotional resilience coach.
Norelhouda Lakhssassi – Personal Brand, Website & Academy
Personal brand strategy, visual identity, marketing consulting, and academy platform development for a Senior Product Specialist with 30+ years in pharmaceuticals.
Reine Abayas
Coming soon — detailed case study in progress.
MANSA – Brand Strategy & Identity Development
Heavy-truck brand concept built around African strength, authority, and leadership — brand strategy, visual identity, and industrial application.
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